FAQ's

PEOPLE WANT TO KNOW ABOUT BETTER VALU^®

Location

I heard from someone in another state about how Better Valu costs so much less. How can I find it near me?
Better Valu® is a line of private label products and not available everywhere. We hope you can find it right here with our store locator, or contact us and we’ll see what we can do.

Quality

How can you charge so much less? I’m suspicious!
When your #1 goal is to provide consistent, safe and tasty products at the lowest possible price, you cut out all the frills. Better Valu has no expensive advertising, no fancy packaging, and offers basic products instead of items with “all the bells and whistles,” all so we can save you money. We also choose manufacturers and retailer partners who have the same goal.

Private Label

What does “private label” mean?
Some people call it a “store brand” or “generic brand,” but it all just means Better Valu is not a nationally advertised brand that typically spends a lot for consumer research, new product development, marketing and fancy photography. Our grocery partners sell Better Valu for one reason: to provide their customers with a line of low priced items they can count on to help manage their money in a tough economy.